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About TAVF 2018

TAVF 2018

The Activation Venues Forum is India’s first initiative to promulgate the potential of Integrated Marketing Communication. This year, we are magnifying TAVF as India’s first Integrated Marketing Communication Forum (IMCF) to elevate marketing and digital communication. TAVF marks the union of all these forces, for the third year in a row. TAVF recognizes and rewards the best of Venues, Brands, & Solution Providers in distinct categories across all channels.

Integrated Marketing Communications Forum:

Integrating all marketing communication channels in one place to explore and elaborate on the future of advertising. TAVF is a platform that offers an opportunity to share, discuss & understand the Futuristic Trends, Technology, Innovations and Marketing strategies that will have a prominent impact on Ideation and Communication of Brands, Venues and Media Vehicles.

Venue and Date

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Venue: Sahar Rd, Opposite Chhatrapati Shivaji Airport, Ashok Nagar, Andheri East, Mumbai, Maharashtra.

Date: 21st November 2018

ITC Dinner2

Keynote Speaker

Eminent Speakers

Panellist

Jury

Our Partners

TAVF Agenda 2018

INTRODUCTION
KEYNOTE SPEAKER
BRAND CASE STUDY
VENUE CASE STUDY
EMINENT SPEAKERS
MASTERCLASS
PANEL DISCUSSIONS
ENTERTAINMENT
VOTE OF THANKS BY TAVF MASTERMIND
AWARDS CEREMONY
WINE N DINE

AWARDS

Awards for Venues

  • Best Activation Campaign – Store Launch
  • Best Festive Décor
  • Best Marketing Initiative
  • Best CSR activity of the year – Using Integrated
  • Best Venue for Activation Campaign

Awards for Brands

  • Best Innovation in Brand Activation – Experiential
  • Best Marketing Initiative
  • Best Outdoor Innovation
  • Best Digital Innovation
  • Best TVC of the Year

Awards for Solution Providers

  • Best Mobile Voice Campaign of the Year
  • Best Mobile SMS Campaign of the Year
  • Best Email Campaign of the Year
  • Best Digital Marketing Campaign – Best use to videos
  • Best Global Campaign of the Year – IMC

TAVF 2017

Venue & Dates

The Activation Venues Forum 2017
November 8th, 2017
The Veda
Bijwasan, New Delhi.

Speaker

Keynote Speaker

  • Mr. Vikas Saraogi
    Mr. Vikas Saraogi
    Keynote Speaker

The Jury

  • Mr. PANKAJ DUBEY
    Mr. PANKAJ DUBEY
    The Jury
  • Ms.Varija Bajaj
    Ms.Varija Bajaj
    The Jury
  • Mr. Geeta Samuel
    Mr. Geeta Samuel
    The Jury
  • Mr. Samarjit Singh
    Mr. Samarjit Singh
    The Jury
  • Mr. Jagmohan Batra
    Mr. Jagmohan Batra
    The Jury

Moderator & Panelists

  • Apoorva Bagchi
    Apoorva Bagchi
    Moderator
  • Mr.Tariq H Butt
    Mr.Tariq H Butt
    Panelists
  • Mr. Manav Rath
    Mr. Manav Rath
    Panelists
  • Viraj Jit
    Viraj Jit
    Panelists
  • Mr. Ujjwal Bhardwaj
    Mr. Ujjwal Bhardwaj
    Panelists
  • Ms. Runa Ahlawat
    Ms. Runa Ahlawat
    Panelists
  • Ms. Jermina Menon
    Ms. Jermina Menon
    Panelists

Participations

Our Partners

Venue Partner

Live Streaming Partner

Entertainment Partner

Online Media Partner

Innovations Partner

Technology Partner

Associated By

F&B Partner

PEOPLE TALKING ABOUT TAVF

TAVF 2016

Venue & Dates

The Activation Venue Forum 2016
September 13th 2016
The St. Regis
Lower Parel, Mumbai.
(Networking Reception 19.00 following Dinner)

Speakers

  • MR. PANKAJ DUBEY
    MR. PANKAJ DUBEY
    Managing Director
  • MR. SANJAY GUPTA
    MR. SANJAY GUPTA
    VP - Marketing

Innovation & Trends Speakers

  • MR. ANUPAM YOG
    MR. ANUPAM YOG
    Strategy Director
  • MR. DEEPAK CHANDNANI
    MR. DEEPAK CHANDNANI
    CEO
  • MR. ABHISHEK GHOSH
    MR. ABHISHEK GHOSH
    Managing Director

Venue Speakers

  • MR. YOGESHWAR SHARMA
    MR. YOGESHWAR SHARMA
    Executive Director
  • MR. RAJENDRA KALKAR
    MR. RAJENDRA KALKAR
    President (West)
  • MR. MAJD MASHFEJ
    MR. MAJD MASHFEJ
    CSM

Keynote Speaker

The Jury

  • Mr. RAJIV MISHRA
    Mr. RAJIV MISHRA
    Group Business Head

Panelists

  • MR. RAJIV SASHA RAICHAND
    MR. RAJIV SASHA RAICHAND
    Director
  • MR. PARAS JOHAR
    MR. PARAS JOHAR
    Assoc VP & Client Services Director
  • MR. SAMEER TOBACCOWALA
    MR. SAMEER TOBACCOWALA
    CEO

Participations

Our Partners

Associate Sponsors

Powered By

Online Media Partner

Outdoor Partner

Innovations and Trends Partner

Chairman's Message

“If everyone is moving forward together, then success takes care of itself” - Henry Ford

Our mission is to unite Brands, Venues and Agencies through unique Platform to leverage the Marketing and Growth Potential of Shopping Centers and Malls. Discussing Path Breaking ideas that drive the growth and revenue has never been easier. Our networks and forums bring together Brands and Venues for seamless collaboration. This is how we drive ultimate and enriching experiences for the consumers So what are you waiting for?

“Come forward and we’ll help you stand out from the competition!”

Urvi Vira : +91 9594617772 E-mail : urvi@umbrellaaegis.com

Pranav Sethi : +91 9650157450 E-mail : pranav@umbrellaaegis.com

B/509 Knox Plaza,Behind Inorbit Mall, off link road, Malad (W), Mumbai 400 064

Mr. Vikas Saraogi
Keynote Speaker

Heads Merchant acceptance business for Mastercard for South Asia

Vikas Saraogi heads Merchant acceptance business for Mastercard for South Asia & has more than 14 years of experience in the payments industry. Having worked in multiple roles, Vikas has a sound understanding of the acceptance & issuance business, Transit payments and emerging payment technologies like QR & NFC based payments.Vikas is a recipient of the prestigious “President Award “ from MasterCard for Innovation and “Sarvashresth Award“– Symbiosis alumni excellence award for accomplishments in the corporate world. He is a strong believer of ethical leadership and driven by a dream to create a cashless society.

Mr. PANKAJ DUBEY
The Jury

Managing Director – Polaris India

Ms.Varija Bajaj
The Jury

Fashion icon

A true patron of this and that look, VARIJA is a leading name in the Indian fashion bridal segment. VARIJA Design Studio under designer Varija Bajajspecializes in customised bridal requirements with expertise in figure corrections and colour –skin balance. VARIJA Is a member of FDCI(Fashion Design Council of India) and has been part of India Fashion Week for several seasons. VARIJA also has a lot of joint shows with various lifestyle and fashion brands besides doing her own shows with different themes to her credit. Apart from retailing through 40 multi-brand stores pan-India….VARIJA retails through her flagship store in Defence Colony,New Delhi.Our collections are adorned by various bollywood celebs like Jacqueline Fernandis, Mugda Godse,Hrishita Bhatt ,Asin, Karishma Kapoor,Gauhar khan…to name a few.

VARIJA HOME from the house of VARIJA DESIGN STUDIO is a fashion statement for all those who boast to be trendsetters. VARIJA HOME caters to customised needs of home decor and interiors for those who appreciate art and creativity.

Under Varija Life, Varija Bajaj has been involved in awareness programmes for persons with disabilities pan India.BE THE CHANGE is an awareness campaign that focuses on inclusion of physically and mentally challenged. Targeting the youth the campaign emphasises on recognising abilities of the disabled .

Being a successful entrepreneur, in an unorganized fashion sector, she is now a case study in ISB Hyderabad, the most reputed B-schools of the country. She is a mentor in over 25 colleges across the country like BD Somani-Mumbai,FMS-Delhi,Satyam-Delhi.She is also on the advisory board of Amity University and International Polytechnic for Women.

Varija Bajaj ha been honoured with the Delhi Gaurav Award for her immense contribution to the fashion industry by Dr.Harsh Vardhan,Hon’ble Minister for Science and Technology.She has also been awarded with the Womens Achivers Award for Fashion by the Young Environmentalists Trust,Mumbai.She also won one Build India Award as a women entrepreneur. She has also won “50 top most innovative social impactors award” by the World CSR congress for her awareness campaigns on social issues.

Mr. Geeta Samuel
The Jury

Director Q Events

Geeta Samuel is one of the most respected and sought after wedding designers in India. With knowledge and experience to match her imagination, Geeta is the creative driving force behind Q-Events. She has over 25 years of experience in designing a wide range of events for her clients, in India and
abroad.

Geeta sets high standards for herself and her team. Quite naturally then, Q-Events is known to always exceed client expectations and deliver more than promised. Attention is paid to every minute aspect because Geeta believes that God lies in the details.

“We believe in the beauty of our dreams and our work is a leap of imagination which brings happiness and joy and a whole lot of wonderful memories

Mr. Samarjit Singh
The Jury

Chief Operating Officer, afaqs!

Samarjit Singh, Chief Operating Officer, afaqs!, oversees the complete strategy and business efforts of afaqs!, having an combined experience of almost 2 decades across various verticals – BFSI, Education, and Media.

Previously, Samarjit donned the hat of being the Vice President, ELS & Alliances at TALENTEDGE prior to which he was the National Sales Head for NIIT.

Starting his career with American Express, he went to work in organizations like ebookers, NIIT, and Centum Learning.

An alumnus of Amity Business School, Samarjit is a true Delhite and a bike aficionado.

Mr. Jagmohan Batra
The Jury

CMD at Aaryahaan International Pvt Ltd & Co Founder at Just Serve Me Services Ltd

Apoorva Bagchi
Moderator

Head Of Marketing – Keventers

Apoorva Bagchi has been a driven marketing professional with her core expertise in event and experiential marketing over 15 years. Presently she heads marketing for Keventers and has been instrumental in creating the entire marketing and branding tonality for the brand. Over that time she’s has worked with brands very closely, helped them grow and has also been an entrepreneur which firmly helped her establish her calibre in the industry. Generating business through key clients and developing relationships with existing client base for developing business revenue has been Apoorva’s forte. A keen strategist & planner, with excellent interpersonal team management skills she has the ability to motivate a large strength of team members under adverse circumstances.

Her passionate dedication to being the brand custodian of stellar companies around the world has inspired a ‘yes, you can’ attitude to those she has mentored and worked with. At Edelman, she has contributed in supporting business opportunities to build client portfolios and drive volumes in close association with PR, Digital & Public Affairs. Introducing new ideas to clients to improve the brand value as well as expand customer base helped her in establishing creditability through communication at Leo Burnett. During her time as Co – Founder & Director at Hive Entertainment, she worked with the brands such as Panasonic, LG & Honda to create product launches, exhibitions, conferences, off-sites and on ground activations.

Some describe her as capable, confident and fluent – never at a loss for words. She has grown as a professional and her experience with a 360 degree outlook towards marketing has only helped her stay and evolve with the constantly changing trends in the industry today.

Mr.Tariq H Butt
Panelists

Head (Executive Director) Airport Marketing for all AAI managed Airports in India.

MR. TARIQ H BUTT joined Airports Authority of India (AAI) in September 2015 as Head (Executive Director) Airport Marketing for all AAI managed Airports in India.

In addition, he is also Chief Commercial Officer of AAI Cargo Logistics & Allied Services Company Ltd.( A subsidiary of Airports Authority of India).

Mr. Butt is a senior management professional with 21 years’ of experience in Aviation Industry worked with Airlines, such as Qatar Airways and Sahara Airlines, 3 major International Airports of India, i.e. Delhi, Mumbai & Hyderabad apart from AAI and the Civil Aviation Authority of Qatar in India and overseas.

Mr. Butt’s role is:

To develop & execute short and long term Commercial (including Marketing & Business Development) Strategies.
Enhancing Air Connectivity for Unserved and Under-Served National and International Airports of AAI.
Strategic Partnerships with key stakeholders such as Airlines, Airports, Travel Industry, etc. worldwide.

Mr. Manav Rath
Panelists

Sr Vice President T.I.C.

Manav is working as the National Creative Director in T.I.C. and Sr Vice President T.I.C. has been associated with the company for the past 7 years. Manav has played a vital role in shaping up the creative department in the company and have successfully delivered various large events for the company. Manav has done MBA from National Institute of Advertising, New Delhi and have vast experience of more than 21 years with various sectors and industries. He has worked across some of the top agencies in New Delhi (ATL) and have delivered various successful projects for the company.

Viraj Jit
Panelists

Chief Marketing Officer, KidZania India

VIRAJ JIT SINGH is the Chief Marketing Officer of KidZania India, the global indoor theme park that inspires, educates, and empowers kids, helping them understand and manage their world better. Viraj joined the organisation in March 2012 and his responsibility is to lead three key divisions – Strategic Brand Partnerships, Marketing, and Group Visitations.

With nearly two decades of experience, Viraj has immense proficiency in a wide gamut of roles,including market strategy,integrated marketing, ad and sponsorship sales, brand marketing, and inventory management.

Born and brought up in Delhi, Viraj is an alumnus of the Doon School and has a PGP Degree in Management with a major in ‘Strategic Marketing’ and ‘Leadership and Change Management’ from The Indian School of Business, Hyderabad (2006).

On the professional front, Viraj started as the sole distributor and marketer for Wilson Sporting Goods in India in 1997. He then chartered a path in mass media, working with ESPN Star Sports, followed by Reliance Broadcasting and MTV India – Viacom 18, before taking over as the CMO in KidZania.

Under his leadership, KidZania India has been able to drive revenue through sponsorship sales and increased footfalls through group visitations. As the custodian of the brand, his role is to identify corporate positioning and identity, ensure strong relationships with customers, build brand awareness and affinity through marketing campaigns, public relations, social media, and integrated marketing.

Viraj’s long-term goal for KidZania is to expand the brand’s India footprint by successfully launching key centres in the country, and then adapting the format to smaller, but key markets.

As a part of its CSR initiatives, KidZania India commits to 10,000 NGO visitations, annually. This ensures that underprivileged children get an opportunity to visit KidZania and experience career opportunities that they may never get exposure to. Viraj has been instrumental in creating long term partnerships with NGOs like Magic Bus and Make A Wish Foundation, among others, to support this cause.

He was recently awarded the “Most Talented Marketing Professional” at the Corporate Excellence Awards hosted by the World Marketing Congress in 2014.

A passionate golfer, Viraj loves the outdoors and adventure sports, having completed his diving certificate in Koh Tao and cliff-jumping in Croatia. His bucket list includes a trek to the Everest base camp and sky diving. He resides with his wife in New Delhi.

Mr. Ujjwal Bhardwaj
Panelists

Founder – Gitroh

Ms. Runa Ahlawat
Panelists

Head of Marketing & Corporate Communication – Polaris

Runa Ahlawat is Senior Manager Marketing and Corporate Communications of Polaris India Pvt. Ltd. Under her current mandate, Runa’s responsibilities include Brand Management, Media Buying & Planning, Corporate Communication & CSR and all activities of identifying and managing key clients for the Polaris India and Indian Motorcycle® brands. Runa has many feathers in her cap and the marketing initiatives introduced by her have been path breaking in the automobile industry. During Auto Expo 2012, Runa conceptualised and implemented a Brand Experience Zone, wherein visitors could ride Polaris vehicles in a specially created track; this was the first time ever where visitors got a chance to get a first hand on experience of an auto brand during Asia’s biggest auto expo. Seeing the success of this initiative, other automobile manufacturers replicated this customer engagement activity as well in the next Auto Expo (Auto Expo 2014). Runa also looks after the defence business of Polaris India where she builds and manages high value client relationships which are important for every organization.

Runa also manages the brand communication of the super luxury motorcycle business of Polaris Industries; Indian Motorcycle®. Under this mandate, Runa successfully launched the Indian Motorcycle® brand in the country and the entire range of motorcycles; each being a best seller in its segment. The range includes Indian® Chief® Classic, Indian® Chief® Vintage, Indian® Chieftain®, and Indian® Chief Dark Horse®, Indian® Scout® Sixty, Indian® Scout®, Indian SpringfieldTM, Indian® Chieftain Dark Horse®, Indian Scout® Bobber and Indian® Roadmaster®. Even in terms of post sales engagement, she planned and implemented a unique customer engagement program; Indian Motorcycle® Riders GroupTM (IMRG) where Indian Motorcycle® owners collectively go on rides to holiday destinations. The group also plans intra-rides in various cities; all these brand engagement activities have been conceptualized by Runa.

Runa successfully planned and executed a CSR activity that focused on the girl child. During one of the IMRG rides, the group visited Panchgani, an educational Centre in Taighat which is one of the small villages of Panchgani (Talukar Mahabaleshwar, District Satara) where as many as 700 students (out of which 350 are girl students) stay and get free English medium education. In their ride to Mahabaleshwar the group generously donated educational items which gave a humane face to the regular motorcycling sojourn. Under the guidance of Runa, the company is now identifying other centers where this activity can be replicated. Prior to joining Polaris India Pvt. Ltd, Runa was at Yamaha India Pvt. Ltd. At Yamaha too, she was responsible for the entire external and internal communication mandates which also included all Above the Line (ATL) and Below the Line (BTL) activities. During her tenure at Yamaha India Pvt. Ltd she lead successful launch of superbikes R15 and MT01 which were a first on the Indian roads. Some of the BTL activities spearheaded by Runa were a Rock Band Hunt Competition that was held on a Pan India basis which also saw the participation of international bands. At each venue crowds thronged the venue which turned out to be a great brand/customer engagement activity. As part of CSR initiatives Runa planned a program for promoting road safety and safe riding habits. This program was aptly called “Yamaha Safety Riding Science Program”. Here specialized instructors trained participants on the importance of using adequate safety gear while riding and also to avoid riding under influence of alcohol.

During Auto Expo – 2010 Runa successfully managed the maiden Indian visit of Valentino Rossi, the multiple MotoGP World Champion and Bollywood superstar John Abraham. These celebrity visits resulted in Yamaha getting the best publicity amongst peers during the bi-annual auto event.

Runa is an Electrical engineering graduate from the prestigious Oriental Institute of Science and Technology, Bhopal and a Post Graduate in Business Administration with dual specialization in Marketing and International Business from Amity International Business School, Noida; the country’s leading business school.She was recently awarded the Marketing Professional of the Year 2017 by Times Network Group.

Ms. Jermina Menon
Panelists

Vice President Marketing, Virtuous Retail

With over 20 years of experience in strategic marketing and brand building, Jermina has worked in a range of industries – from advertising to retail marketing to shopping centre marketing. This multi category experience has helped her get a good understanding of the Indian consumer across demographics and geographies.

Her extensive experience in retail and mall marketing includes brands like Virtuous Retail (with its portfolio of 4 shopping centres), Reliance Retail (Reliance Vision Express), Mantri Square, Bangalore & Forum Mall, Bangalore Jermina is also a guest lecturer at leading management schools. She has also participated as a panelist at forums covering retail, marketing and diversity.

MR. PANKAJ DUBEY
Managing Director
MR. SANJAY GUPTA
VP - Marketing

Nissan Motor – India

MR. ANUPAM YOG
Strategy Director

The Partners

MR. DEEPAK CHANDNANI
CEO

Worldline South Asia and Middle East

MR. ABHISHEK GHOSH
Managing Director

Exicon Consulting Pvt. Ltd.

MR. YOGESHWAR SHARMA
Executive Director

Select Infrastructure Pvt. Ltd.

MR. RAJENDRA KALKAR
President (West)

The Phoenix Mills Ltd.

MR. MAJD MASHFEJ
CSM

Mantri Square

Mr. RAJIV MISHRA
Group Business Head

ETV and TV 18 News group of Satellite TV Channels

MR. RAJIV SASHA RAICHAND
Director

Virtuous Retail (The Xander Group)

MR. PARAS JOHAR
Assoc VP & Client Services Director

GTB (Formerly Team Detroit and Blue Hive – divisions of WPP)

MR. SAMEER TOBACCOWALA
CEO

Shobiz Experiential Communication