About us

About us


Sensing a strong need of a comprehensive body to promote the marketing of the shopping complexes and Malls, The Activation Venues Forum (TAVF) has been formed. The main aim is to championing the growth of the BTL activities within the venues by extending a unique collaborative platform to the Venues and Agencies for reaching their consumers in an effective and innovative manner.

We continuously partner with Brands incorporating Malls and shopping centres into their Strategic activities and budgets!

Our Mission

Getting to harness the potential of Activation Venues has never been easier for Brands! A dynamic platform to showcase innovative practises for enriching consumer experiences, higher footfalls, Brand sales and the exposure. A win-win situation for the stakeholders.

Below goals underlies our mission!

Collaboration - A seamless value chain of Activation Venues, Brands and Agencies to deliver the Ultimate Consumer experiences!

Alliances - Strong Associations with our Stakeholders ensuring wider reach and Deeper Penetration

Support - Actively supporting our Partners in their endeavour of Consumer delight through the innovative use of Technology

Positioning - Giving Brands and Agencies a platform to interact and create Ideas for strong Positioning in the consumer’s minds

Recognition - Ever wondered which Venue was able to engage maximum audience? Or Which Brand had the most innovative campaign? We staunchly believe in recognizing and rewarding the innovative practises across the Activation industry!

Our Partners